How to Use Anchor Text in Backlinks
What's the best way to use anchor text to gain the best possible rankings from your link popularity campaign? Read on for tips and insight from the "SEO Guy" Morgan Carey into questions such as how Google views your vote for a site when you link to it and how they determine the value of your vote.
What's the best way to use anchor text to gain the best possible rankings from your link popularity campaign? Read on for tips and insight from the "SEO Guy" Morgan Carey into questions such as how Google views your vote for a site when you link to it and how they determine the value of your vote.
Anchor text and how to use it
The most important off page factor to securing high rankings in Google is appropriate anchor text pointing to the specific page of your website that has been optimized to target that term for that keyword phrase.
Anchor text defined
First off let's define anchor text. Anchor text is that portion of a hyperlink that is viewed by a user on a webpage (the clickable text). Here is an example: in html code, the link will be denoted with www.domain.com and the anchor text will be bolded as “ anchor text ”
More on this tomorrow.
